AI Insights · Timothy · July 2022
Top 5 Books and Reference Apps on Unified Platform in the US in Q2 2022
In Q2 2022, the top 5 Books and Reference apps in the US showed varied trends in downloads, revenue, and active users. Discover the performance insights from Sensor Tower.
In Q2 2022, the top 5 Books and Reference applications on a unified platform in the United States demonstrated diverse trends in weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive view of the performance of these apps.
King James Bible - Verse+Audio saw weekly revenue fluctuate, peaking at around $4.3K in the week of April 18 and maintaining figures close to $3.5K towards the end of June. Weekly downloads showed a declining trend from 226K at the end of March to approximately 123K by the end of June. Active users increased steadily from 5.9M to over 6.6M by the end of May but experienced a decline to 5.9M by the end of June.
Audible: Audio Entertainment experienced a consistent rise in weekly revenue, starting at $2.9M in late March and reaching a peak of $4.3M by the end of June. Weekly downloads varied, starting at 151K in late March, peaking at 184K in the week of June 20, and ending the quarter at 170K. Active users remained relatively stable, fluctuating around 2.7M throughout the quarter.
Bible Offline-KJV Holy Bible showed modest revenue figures, with the highest weekly revenue of $145 in mid-April and staying around $130 towards the end of June. Weekly downloads exhibited a slight downward trend, starting at 34K in late March and settling around 26K by the end of June. Active users increased from 311K to 338K over the quarter.
Libby, the Library App did not generate revenue but showed significant activity in downloads and active users. Weekly downloads began at 69K at the end of March, peaked at 95K in the last week of June, and active users grew from 1.5M to 1.7M during the same period.
Amazon Kindle saw an upward trend in weekly revenue, starting at $2.8K at the end of March and reaching approximately $16K by the end of June. Weekly downloads fluctuated, starting at 110K in late March, peaking at 124K in the week of June 20, and stabilizing at around 122K by the end of June. Active users showed a steady increase from 3.6M to 3.9M over the quarter.
For more detailed insights and analysis, visit Sensor Tower.